The Cover Letter – Your Chance to Impress

Resumes and online applications forms can only say so much, writing a cover letter allows gives you an opportunity to explain why you believe you are qualified for the job, to make a positive impression and to explain reasons for employment gaps or career changes.


Keep reading for our cover letter writing tips.

Follow directions. Before sending your cover letter, read the job posting carefully. Employers often list specific instructions to follow when applying, such as including examples of work, explaining your prior work experience or submitting your cover letter in a certain file format.

Personalize. Address the letter to the hiring manager by name. If you don’t know the contact’s name, call the company and ask. Also, don’t just write one cover letter and assume you can use it over and over. Write a new letter for each job you apply for and make sure the letter shows that you have researched the company.


Keep it short. Limit your cover letter to two or three brief paragraphs. Avoid sharing personal details that don’t relate to the position.

Proofread! Have someone else read your cover letter and try reading it aloud to make sure you find any mistakes.