In the age of the Internet, it’s important to understand how
social media can affect the outcome of future job opportunities. Here’s some
advice on how to build a brand for yourself and manage your online reputation.
1. You don’t control
your own reputation – others do based on their values and the signals you
send them.
2. Perception =
reality. What others perceive is
your reputation, whether you like it or not.
3. Trust is everything
– the perceptions you create open some doors and close others. Make sure
they’re the ones you intend.
4. Social media is
forever – 79% of employers check applicants’ online/social networks and 70%
say they rejected candidates based on what they found.
5. Nothing is private
– information that is online can be viewed by anyone. Check your digital
footprint by Googling yourself and see what you find.
6. Build your
digital footprint – use social networks to build content that will cast you
in a positive light.
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